What makes a compelling website headline and why should you care?
The purpose of a website is to get your visitors to take some action!
If you aren’t getting people to sign up to your list, call you or buy a product what is the point of spending time and money on a website?
The critical first step on the process that ends up with that action, enquiry or a sale is to get the visitors to read your content!
Think about it for a moment!
When you look at a website, what factors affect whether you actually read some of the content or not?
- The design (layout, colour scheme, font colour, size, etc.)
- The images
- The Website Headlines
In this post I’d like to focus in on the importance of your website headlines.
What’s the purpose of a website headline?
- To get the reader to read the first sentence
A great headline usually does three things
- It should grab the readers attention
- It should contain just enough information to give the reader an ideas what the story is about
- It should offer or imply some sort of benefit to the reader.
There are lots of different headline types. Here are some examples. Please click to vote on your favourite
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Join the debate, share your own favourite website headlines in the comments box below!
I love the current WWF bush shelter campaign. – The Panda Made Me Do it!