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Website Purpose

Building A Business Website That Works

Does your website have a job description? Before you build a new website (or revamp an old one), it’s vital that you take time to consider what you need your site to do for your business.  I find the easiest way to do this is to sit down with a piece of paper and list all the…

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Website purpose – is your site firing blanks?

Designing or writing copy for a site without a clear website purpose is like shooting without a target. As a web copy and content writer, one of the first questions I ask my clients is “What is the purpose of your site?”   Unfortunately their first reaction to this simple question is usually a blank look,…

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