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Website purpose – is your site firing blanks?

Designing or writing copy for a site without a clear website purpose is like shooting without a target. As a web copy and content writer, one of the first questions I ask my clients is “What is the purpose of your site?”   Unfortunately their first reaction to this simple question is usually a blank look,…

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How to avoid common web copy mistakes

It’s all very well having a page that ranks highly on Google but all your efforts (and expenditure!)  are wasted if that page doesn’t influence the reader to take some positive action such as calling you, asking for a quote or signing up for your newsletter.   The technical term for this is conversion, and it’s the…

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