Website purpose – is your site firing blanks?
Designing or writing copy for a site without a clear website purpose is like shooting without a target. As a web copy and content writer, one of the first questions I ask my clients is “What is the purpose of your site?” Unfortunately their first reaction to this simple question is usually a blank look,…
Read MoreWhat makes a compelling website headline and why should you care?
The purpose of a website is to get your visitors to take some action! If you aren’t getting people to sign up to your list, call you or buy a product what is the point of spending time and money on a website? The critical first step on the process that ends up with that…
Read MoreHow to avoid common web copy mistakes
It’s all very well having a page that ranks highly on Google but all your efforts (and expenditure!) are wasted if that page doesn’t influence the reader to take some positive action such as calling you, asking for a quote or signing up for your newsletter. The technical term for this is conversion, and it’s the…
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