Web Copywriting Tip – How to Get Inside Your Reader’s Head
I often get feedback from clients saying how well I have nailed their web copywriting. They tell me that what I have written speaks directly to the type of clients they are looking to attract. Here’s a web copywriting tip that will help you become a better content creator Web copywriting tip – Start by…
Read MoreBuilding A Business Website That Works
Does your website have a job description? Before you build a new website (or revamp an old one), it’s vital that you take time to consider what you need your site to do for your business. I find the easiest way to do this is to sit down with a piece of paper and list all the…
Read MoreHow Can a Professional Copywriter Help Your Business?
Who needs a copywriter? Many business owners, especially when they are starting out, believe that they have to do everything themselves. Marketing, Sales, Product Development, Finance – the list is endless. You can’t be an expert at everythingMost business owners would admit that being able to work a calculator doesn’t make them an accountant, so why…
Read MoreIs your website legit?
The internet is the new high street and your website, the shop window into which the whole world can peer. This is a fantastic opportunity, but there are a number of common compliance pitfalls that can trap the unwary. Falling foul of these can damage your business reputation and cost you money. With a website,…
Read MoreCommon Grammatical Errors and How to Avoid Them
Thanks to the wonderful guys at Copyblogger for creating and sharing this eye-catching infographic which set’s out 15 common grammatical mistakes and shows you how to avoid making them. it’s a “must read” for everyone who creates content on the web. Read and learn!
Read MoreEcommerce – how to build trust online
In the word of face to face transactions, there are elements essential for converting leads to customers. They need to KNOW, LIKE, and TRUST us. It shouldn’t come as a surprise that the same applies in the world of e-commerce and online sales. The problem is that it is harder to establish these three crucial…
Read MoreTo improve search rankings focus on quality content first
When it comes to working out what to do to improve search rankings, you need to remember that Google never stands still. What worked to get your website up the rankings last year is becoming less and less effective. Whilst Google keeps their search criteria close to their chest, all the evidence points to an increasing…
Read MoreSEO Copywriting is the key to improving your website rankings
SEO copywriting is a key skill that can unlock the power of your website. Getting a new website up and running is a lot of work but if you fail to generate traffic to your website all your efforts will be in vain. I t’s like having a shop that hardly anybody visits. The shop can look great…
Read MoreGet more visitors to your website – anchor text optimisation
What is anchor text optimisation and why is it important? If you have a website, then you will want each page to show early in the search listings when a potential customer types in a relevant search phrase into Google, Bing, Yahoo or another search engine. But there’s more to it than that. If the…
Read MoreMy website copy – should I use the pre-filled content?
Are you thinking of using 1&1’s My Website service? A recent TV advertising campaign by major web hosting company 1&1 has been heavily promoting their sector specific off the peg website creation tool My Website Now I’m not a web designer so I cannot comment on how good the templates actually look or how “search…
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