Does your website have a job description? Before you build a new website (or revamp an old one), it’s vital that you take time to consider what you need your site to do for your business.  I find the easiest way to do this is to sit down with a piece of paper and list all the…

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In the word of face to face transactions, there are elements essential for converting leads to customers. They need to KNOW, LIKE, and TRUST us. It shouldn’t come as a surprise that the same applies in the world of e-commerce and online sales. The problem is that it is harder to establish these three crucial…

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