Web Copy Mistakes
Web Copywriting Tip – How to Get Inside Your Reader’s Head
I often get feedback from clients saying how well I have nailed their web copywriting. They tell me that what I have written speaks directly to the type of clients they are looking to attract. Here’s a web copywriting tip that will help you become a better content creator Web copywriting tip – Start by…
Read MoreCommon Grammatical Errors and How to Avoid Them
Thanks to the wonderful guys at Copyblogger for creating and sharing this eye-catching infographic which set’s out 15 common grammatical mistakes and shows you how to avoid making them. it’s a “must read” for everyone who creates content on the web. Read and learn!
Read MoreGet more visitors to your website – anchor text optimisation
What is anchor text optimisation and why is it important? If you have a website, then you will want each page to show early in the search listings when a potential customer types in a relevant search phrase into Google, Bing, Yahoo or another search engine. But there’s more to it than that. If the…
Read MoreMy website copy – should I use the pre-filled content?
Are you thinking of using 1&1’s My Website service? A recent TV advertising campaign by major web hosting company 1&1 has been heavily promoting their sector specific off the peg website creation tool My Website Now I’m not a web designer so I cannot comment on how good the templates actually look or how “search…
Read MoreHow to avoid common web copy mistakes
It’s all very well having a page that ranks highly on Google but all your efforts (and expenditure!) are wasted if that page doesn’t influence the reader to take some positive action such as calling you, asking for a quote or signing up for your newsletter. The technical term for this is conversion, and it’s the…
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