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Building A Business Website That Works
Does your website have a job description? Before you build a new website (or revamp an old one), it’s vital that you take time to consider what you need your site to do for your business. I find the easiest way to do this is to sit down with a piece of paper and list all the…
Read MoreHow Can a Professional Copywriter Help Your Business?
Who needs a copywriter? Many business owners, especially when they are starting out, believe that they have to do everything themselves. Marketing, Sales, Product Development, Finance – the list is endless. You can’t be an expert at everythingMost business owners would admit that being able to work a calculator doesn’t make them an accountant, so why…
Read MoreIs your website legit?
The internet is the new high street and your website, the shop window into which the whole world can peer. This is a fantastic opportunity, but there are a number of common compliance pitfalls that can trap the unwary. Falling foul of these can damage your business reputation and cost you money. With a website,…
Read MoreTo improve search rankings focus on quality content first
When it comes to working out what to do to improve search rankings, you need to remember that Google never stands still. What worked to get your website up the rankings last year is becoming less and less effective. Whilst Google keeps their search criteria close to their chest, all the evidence points to an increasing…
Read MoreWhat makes a compelling website headline and why should you care?
The purpose of a website is to get your visitors to take some action! If you aren’t getting people to sign up to your list, call you or buy a product what is the point of spending time and money on a website? The critical first step on the process that ends up with that…
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